Bücher Brocky AG

Data privacy

Bücher Brocky

The following information provides a simple overview of what happens to your personal data when you visit our website. Personal data is any data by which you can be personally identified. For detailed information on the subject of data protection, please refer to our privacy policy listed below this text.


Data collection on our website

Who is responsible for data collection on this website?

Data processing on this website is carried out by the website operator. You can find his contact details in the imprint of this website.

How do we collect your data?

On the one hand, your data is collected by you providing it to us. This may, for example, be data that you enter in a contact form.

Other data is collected automatically by our IT systems when you visit the website. This is mainly technical data (e.g. internet browser, operating system or time of page view). This data is collected automatically as soon as you enter our website.

What do we use your data for?

Part of the data is collected to ensure error-free provision of the website. Other data may be used to analyse your user behaviour.

What rights do you have regarding your data?

You have the right to receive information about the origin, recipient and purpose of your stored personal data free of charge at any time. You also have the right to request the correction, blocking or deletion of this data. You can contact us at any time at the address given in the imprint for this purpose and for further questions on the subject of data protection. Furthermore, you have the right to lodge a complaint with the competent supervisory authority.

Analysis tools and third-party tools

When visiting our website, your surfing behaviour may be statistically analysed. This is done primarily with cookies and so-called analysis programs. The analysis of your surfing behaviour is usually anonymous; the surfing behaviour cannot be traced back to you.

General notes and mandatory information

Data privacy

We collect personal data when you voluntarily provide us with this information as part of your order or when contacting us (e.g. via contact form or e-mail). Which data is collected can be seen from the respective input forms. We use the data you provide exclusively for the purpose of processing the contract and dealing with your enquiries.

After a final answer to your enquiry or complete processing of the contract, your data will be deleted after expiry of the retention periods under tax and commercial law. Something else only applies if you have expressly consented to a further use of your data or we reserve the right to use data beyond this, which is permitted by law. The deletion of your customer account is possible at any time and can be done by sending a message by e-mail.

Note on the responsible party

The responsible party for data processing on this website is:

Clemens Ribler
Bücher-Brocky AG
Ruopigenstrasse 18
6015 Luzern


The controller is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data (e.g. names, e-mail addresses or similar).

Right of appeal to the competent supervisory authority

In the event of violations of data protection law, the data subject has a right of appeal to the competent supervisory authority. The competent supervisory authority in matters of data protection law is the data protection commissioner of the canton in which our company has its registered office. The address of the data protection officer can be found under the following link: https://datenschutz.lu.ch/.

Right to data portability

You have the right to have data that we process automatically on the basis of your consent or in fulfilment of a contract handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another person responsible, this will only be done insofar as it is technically feasible.

SSL or TLS encryption

For security reasons and to protect the transmission of confidential content, such as orders or enquiries that you send to us as the site operator, this site uses SSL or TLS encryption. You can recognise an encrypted connection by the fact that the address line of the browser changes from "http://" to "https://" and by the lock symbol in your browser line.
If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

Information, blocking, deletion

Within the framework of the applicable legal provisions, you have the right at any time to free information about your stored personal data, its origin and recipient and the purpose of the data processing and, if applicable, a right to correction, blocking or deletion of this data. For this purpose as well as for further questions on the subject of personal data, you can contact us at any time at the address given in the imprint.

Data Protection Representative

For our company, the following person is our data protection officer

Clemens Ribler
Bücher-Brocky AG
Ruopigenstrasse 18
6015 Luzern


Data collection

Data collection on our website

When you visit our website, our server creates a so-called log file. In this file we collect and process the following data:

- The IP address from which our website was accessed. This is a number used on the internet, which can be used to communicate on the internet.
- The date and time of access to our website.
- HTTP protocol information, such as protocol type, protocol version, http requests, status codes, information about the transferred data. This is technical data that occurs during network traffic on the Internet.
- Error messages that occurred during access.
- The type and version of the browser used by the user, his operating system and the model of the computer or mobile device.
- The website from which the user accesses our website.

Analysis tools and advertising

Google analytics

Use of cookies

In order to make the visit on our website more attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your terminal device and save certain settings and data for exchange with our system via your browser. Some of the cookies we use are deleted again after the end of the browser session, i.e. after you close your browser (so-called session cookies). Other cookies remain on your terminal device and enable us to recognise your browser on your next visit (persistent cookies). Cookies do not contain any personal data and can therefore not be directly assigned to any user. Please note that certain cookies are already set as soon as you enter our website. You can set your browser in such a way that you are informed about the setting of cookies and decide individually about their acceptance or exclude the acceptance of cookies for certain cases or in general. If you do not accept cookies, the functionality of our website may be limited.

How can I configure the cookie settings of my browser?

Each browser differs in the way it manages cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. You can find these for the respective browsers under the following links:

Chrome™  support.google.com/chrome/answer/95647
Firefox™  https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
Internet Explorer™  http://windows.microsoft.com/de-DE/windows-vista/Block-or-allow-cookies
Safari™  https://support.apple.com/de-de/guide/safari/sfri11471/mac

Use of Google Analytics for web analysis

This website uses Google Analytics, a web analytics service provided by Google, Inc. ("Google"). Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyse how users use the site. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. If IP anonymisation is activated on this website, however, your IP address will be truncated beforehand by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. You may refuse the use of cookies by selecting the appropriate settings on your browser, however, please note that if you do this you may not be able to use the full functionality of this website. In addition, you can prevent the collection of the data generated by the cookie and related to your use of the website (including your IP address) to Google as well as the processing of this data by Google by downloading and installing the browser plugin available under the following link (https://tools.google.com/dlpage/gaoptout?hl=en).

Use of Google Ads Conversion Tracking

This website is affiliated with the online advertising programme "Google Ads" of Google Inc. (www.google.com). Google uses cookies so that companies that pay Google to place ads (advertisers) can determine how many people who click on your ads subsequently buy your products (conversion tracking). The conversion tracking cookie will only be stored on your end device if you click on an ad placed by Google, where the advertiser has opted for conversion tracking. These cookies expire after 90 days and do not contain any information that can identify you personally. If you visit certain pages of an advertiser's website and the cookie has not yet expired, Google and the advertiser will be able to recognise that you clicked on the ad and were redirected to that page. Each advertiser receives a different cookie. Cookies can therefore not be tracked across advertisers' websites. If you wish to deactivate cookies for conversion tracking, you can set your browser to block cookies from the domain "googleadservices.com".